Natural color. Consistency is a bit like lipstick, but just dot it on your skin and then pat and it will spread out evenly.
It has an advantage over stain in that it has a sheer look, but it does not set quickly. However, it is not as sheer as a true stain.
The compact leaves something to be desired, as both of mine have broken at the hinges. I've heard others complain about the packaging as well. But the product is good enough to outweigh that. When one of my blush compacts broke, I moved the cosmetic into a small eye cream jar. Problem solved.